The Strategy Behind Branding Yourself

EP24: Creating an Identity Following Military Service & Building a Franchise Business w/ Dan Lorenz

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Dan Lorenz is the Founder of SynyrgX Strategic Solutions, Franchise Consultant with FranChoice, and military veteran turned entrepreneur. Dan helps transitioning veterans, experienced investment groups and individuals with a desire to create wealth navigate the complex and saturated world of franchising. In this episode we discuss:

  • The steps of branding a franchise business
  • How a franchising allows you to buy a brand, versus building one yourself
  • What is franchise consulting?
  • How to get started with your own franchise business
  • How working with a franchise consultant is FREE
  • The common myths associated with franchising
  • The costs of starting a franchise business
  • How to create an identity for yourself following military service
  • How to translate the skills learned in the military to entrepreneurship and business
  • Returning to school to earn a MBA following military service

    • Connect with Dan on LinkedIn, and be sure to check out Dan's website, SynyrgX Strategic Solutions. Don't forget to subscribe and leave a review letting us know what you thought of this episode!

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