If you’re starting a new business venture in 2020, how do you find customers? And when it’s time, how do you hire team members or contractors for your startup?

• Before you even approach customers, get really clear on 1) what you offer and 2) who your audience is
• Refine your customer avatar, and use it to write your customer journey
• How (and why) to implement a 90-day trial period with new hires
• And… why Lisa is Rapunzel, and Alex is Gru

Optimizer Tip: No need to reinvent the wheel! Google “buyer persona” and “customer journey map” to walk through designing these step-by-step.

Episode References:
Gary Keller podcast

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Alex & Lisa’s business: Moncord Real Estate Professional Services

 

Find the full show notes for every episode at www.CofoundersCast.com.

 

Production Credits