Today on Churn.fm we have Guillaume Cabane, also known as “G”. G was the former VP of Growth at hyper-growth startups such as Drift and Segment, and now works as a growth advisor for a number of different startups. 

In this episode we talk about forecasting churn, the most surprising factor G found that contributes to churn, and the simplest way to battle it.

We also discuss tracking and measuring your marketing efforts, the importance of understanding the “sales velocity” of your different marketing channels, and why you shouldn’t give up too quickly on a new marketing channel.

G also shared the craziest thing he had ever done with automation and emphasized how a slight advantage over your competitors can make a world of difference in the SaaS business world.

As usual, I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on [email protected]. Don’t forget to follow us on Twitter

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.