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00:40 Episode Introduction…

02:50 What Manny Coats did when he launched his product (Pricing Strategy).

03:30 What is a “Pay Per Click Status”?

04:34 Why are reviews important?

05:33 How to get reviews for your Amazon product.

08:47 Should you get all reviews the same day or spread them out over time?

10:42 Pricing strategy for once your product is primed with reviews.

12:36 Why you should drive your initial sales with PPC traffic.

15:37 What Manny Coats does 7 to 10 days after his initial PPC traffic campaign that boosts sales.

20:40 How Manny Coats sets up his products for future sales.