In this episode, Shashank interviews Kirill Klokov, Co-Founder & CEO at Truv. Kirill immigrated to the U.S. and attended Stanford Business School before successfully leading product organizations at several start-ups and eventually starting Truv. He talks about how they aim to take market share from established brands by putting data back in the hands of the consumers and providing VOE/I solutions to their partners at a much lower cost.