Verne Harnish is an influential business author focused on helping small businesses grow into larger ones. For him, email plays a critical role in supporting his effort to stay connected with these very business leaders he's trying to help.

Key Points from this Episode: 

• The origin of Verne's newsletter began when he partnered with MIT to share what it really takes to grow a company.
• Verne dedicates a concentrated, specific time each week to create his newsletter and it helps him to stay current in his own field. 
• Verne shares how email helped fill an entire room of people and create powerful business relationships
• Personally responding to readers helps him connect to his audience and gives him a deeper insight into where his readers are coming in. 
• Internal communication is essential and that should come from the CEO directly to all employees in an organization. 
• Verne shares that the pandemic had an interesting effect on his business. 

Tweetables:

It helps me build bridges and relationships with these top thought leaders who then Kevin Oaks and Hermann Simon are going to be on virtual summits that we're going to be hosting next spring. And so it's been a very powerful relationship builder. @AgileScaleUp (05:12)

It really comes back to one of our core values, which is to practice what we preach and the importance of chunking like activities together so that you can get into the flow. @AgileScaleUp (06:04)

Something that we highly recommend that CEOs do is engage directly with their audience @AgileScaleUp (13:07)


Links Mentioned In This Episode:

Verne Harnish on LinkedIn

Verne Harnish on Twitter

Scaling Up

Entrepreneurs' Organizations

Kevin Oaks

Hermann Simon

Fortune Magazine

Scaling Up  Summit

Jim Collins

Patrick Lencioni

Seth Godin

Salesforce.com

Hubspot

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