Sean: From Erika, how do you effectively manage your team mostly made up of young people, millennials or gen Z? I'm going to let you answer that first.

Apple: We do it how we would like ourselves to be managed. So we don't micromanage people. We give, we set the goals and we respect how they will do it, when they will do it. Well, of course, that is also setting the deadline. Young people, older people would like to be respected, would like to be listened to, and would like to grow. So that's something that we promise our team.

We grow them. We make sure that they won't leave our team as is where is how they work. They will definitely learn skills. They will definitely learn how to lead other people as well. That is if they have the initiative to want to learn that. But we always give that opportunity to other people. And we welcome suggestions as well. So how we lead is how we want to be led. And that is being given direction and being given the freedom on how to do things the way we do best. We also allow them to go from one team to the other to explore if they would like to do that. So another way we lead is to give opportunities for more growth.

Sean: A lot of people, Simon Sinek and all the other speakers whose voices are generally heard about the millennials and the generation Z. Well, we've seen this in the YouTube videos that the difference between millennials and the boomers or the gen X-ers is that when millennials and that includes me, by the way, and Apple, we're both millennials. When we work, we want to work with a bigger purpose than just having a paycheck. We want to know that what we're doing matters in the grander scheme of things.

And so in SEO Hacker, we do our best to show people, this is what your work is doing. Oh, you're writing articles. It's not just because we want to share that on social media. It's because that article that you wrote is actually getting traffic for the website perpetually every day from people who matter and who become customers for our client. So we connect those dots for them and that gives a sense of purpose that's bigger than the day-to-day grind. That's super important.

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