I chat with Karlien Kriegler and David Wright, co-founders of Hello Ara, a tech-forward market research company in South Africa that has created a Metaverse environment to run focus groups!

What does it mean to create a Metaverse environment for market research? How is AI utilized in several stages of its lifecycle? What are the localization/cultural considerations for South Africa as opposed to the US or Europe? And how close are we to a hologram of Cher asking me about my beauty routine and skincare concerns?

If you want to find out check out the episode!