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EP25: David Meerman Scott - Get Radical With Email Marketing
David Meerman Scott is the author of numerous best-selling marketing books and he thinks businesses should adopt some radical ideas about email marketing. He is sharing how he's incorporated these radical ideas into his own marketing efforts and will really inspire you to think differently about how you look at email marketing.
Key Points From This Episode:
- With email marketing is so important to treat people like humans and humans are hardwired for connection.
- David talks about how newsjacking, which means when the whole world is talking about something, create content to go along with that breaking news, can be a very welcome form of communication. He discusses how Waterfield Design uses this well.
- Contacting someone too often can be a relationship killer.
- David is an avid follower of presidential campaigns and how candidates use marketing. He shares a few great examples of how to market and not to market.
- Giving gifts with no expectation of anything in return is a great way to build fans. David shares how he learned this from The Grateful Dead.
Tweetables:
Cookie-cutter doesn't work, being human, being interesting does. @dmscott (20:07)
Another form of neuroscience that we looked at for the idea of Fanocracy is the idea that giving gifts with no expectation of anything in return is a great way to build fans. Whereas giving content that involves coercion is not a good way. @dmscott (20:28)
I'm a strong believer t's way, way better to give something away with no expectation of anything in return. Then try, try to dangle things in front of people to build an email list. @dmscott (22:39)
I think that if your goal in the universe is to add value to the universe, to build fans, to create valuable things, that people will be happy that they have made a part of their life. That that comes back to you. The universe gives back to you. @dmscott (23:53)
Links Mentioned in Today’s Episode:
David Meerman Scott on Twitter
David Meerman Scott on LinkedIn
Fanocracy
Waterfield Design
Apple
Hubspot
Marketing Lessons from the Grateful Dead
Brian Halligan
Bill Walton
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io
View all episodes
By rasa.io
David Meerman Scott is the author of numerous best-selling marketing books and he thinks businesses should adopt some radical ideas about email marketing. He is sharing how he's incorporated these radical ideas into his own marketing efforts and will really inspire you to think differently about how you look at email marketing.
Key Points From This Episode:
- With email marketing is so important to treat people like humans and humans are hardwired for connection.
- David talks about how newsjacking, which means when the whole world is talking about something, create content to go along with that breaking news, can be a very welcome form of communication. He discusses how Waterfield Design uses this well.
- Contacting someone too often can be a relationship killer.
- David is an avid follower of presidential campaigns and how candidates use marketing. He shares a few great examples of how to market and not to market.
- Giving gifts with no expectation of anything in return is a great way to build fans. David shares how he learned this from The Grateful Dead.
Tweetables:
Cookie-cutter doesn't work, being human, being interesting does. @dmscott (20:07)
Another form of neuroscience that we looked at for the idea of Fanocracy is the idea that giving gifts with no expectation of anything in return is a great way to build fans. Whereas giving content that involves coercion is not a good way. @dmscott (20:28)
I'm a strong believer t's way, way better to give something away with no expectation of anything in return. Then try, try to dangle things in front of people to build an email list. @dmscott (22:39)
I think that if your goal in the universe is to add value to the universe, to build fans, to create valuable things, that people will be happy that they have made a part of their life. That that comes back to you. The universe gives back to you. @dmscott (23:53)
Links Mentioned in Today’s Episode:
David Meerman Scott on Twitter
David Meerman Scott on LinkedIn
Fanocracy
Waterfield Design
Apple
Hubspot
Marketing Lessons from the Grateful Dead
Brian Halligan
Bill Walton
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io