Have you ever heard someone say “don’t read the comments”? Across the web, the comments section is often affiliated with trolls, who incite others through polarizing opinions and offensive language. But on the University of Georgia’s Undergraduate Admissions blog, the comments section is a treasure trove of prospective student insight, with blog posts that occasionally receive more than 300 comments from interested UGA students.

In this episode of the Hashtag Higher Ed Podcast, David Graves, UGA’s Senior Associate Director of Admissions Operations and Evaluation, joins the show to talk about the blog he has run since 2009. We discuss the challenge of keeping content fresh in a cyclical environment, the pros and cons of blending the personal and professional on Twitter, and how one person keeps up with so many prospective student questions.