When Hurricane Helene unleashed unprecedented flooding on Asheville, NC, the city faced total communication blackout and economic devastation. In this powerful episode, hosts Jeff Frable and Sara Mays sit down with Marcus Kirkman, Business Inclusion Manager and retired Navy veteran, to share how Asheville responded, recovered, and rebuilt.

Kirkman shares behind-the-scenes insights into the city's emergency planning, the limits of FEMA support, and the critical role of community and business neighbors as first responders. From contingency plans that couldn't predict Helene to the urgent need for economic diversification, this episode is a must-listen for business leaders, city planners, and anyone invested in resilience.