On this episode of The Wednesday Call podcast, Andy Albright talks about creating atmosphere with a purpose. 

"Atmosphere is created and there's nothing spontaneous about it." -- Andy Albright

Moral: What's spontaneous about going around the bathtub and putting out rose petals, lighting candles and dimming the lights? It's obviously being done intentionally. Somebody created that for a reason.

Atmosphere or Mood is Created in Three Ways

1). SETTING (Surrounding and locale) -- comfortable background (provides security) and recognizable place (ensures familiarity).

"We are what we see and where we see it." -- Amber Valletta

2). NARRATIVE (Talk and tone) -- positive words (controls thought) and pleasant sounds (creates enthusiasm).

"Ninety percent of the friction of daily life is caused by the wrong words and tone of voice." -- Arnold Bennett

3). ATTITUDE (Feeling and manner) -- proper perspective (produces optimism) and visible confidence (promotes certainty).

"Expectancy is the atmosphere for miracles." -- Edwin Louis Cole

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