George's career spans over 28 years, as a journalist turned PR (agency and in-house) in the public and private sectors. His primary work is within the United Kingdom, Greece, Cyprus and UAE (Dubai & Abu Dhabi). During the last two years, he has developed a passion for the international tech startup ecosystem, working with entrepreneurs and investors in the UAE and Greece to help them achieve their communications objectives. George is an expert in message development, PR content creation, media training and relations, and crisis management.