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EP26: Brendan Kane - Why Email's Critical Even When You Have 1M Social Media Followers
Brendan Kane is a highly acclaimed social media growth strategist and author who gained 1 million social media followers in less than 30 days . Today he discusses how he uses email for the growth of his own business.
Key Points from this Episode:
- Brendan talks about the two key factors to being successful with content on any platform.
- He describes that email is just like any other platform in that you want to use it in a way that serves the person that's being sent to and give them value.
- There is a big distinction between what people want and what people need. It is important to lead with what the customer wants to get them to what they need to create a larger impact.
- Brendan shares that we all fall into this trap of just constantly just doing the same thing over and over again, without really learning something from it. Quality vs quantity is the key.
- Email is part of the growth plan of Brendan's business and he views it as a way to stay connected, keep the conversation going after the initial purchase of his books, create lifetime value and maximize revenue.
- Brendan also shares his email process and how he uses A/B testing to drive open rates.
Tweetables:
Just grabbing attention. Isn't enough on its own. You have to have the story or the substance to back up the reason for grabbing that attention. @BrendanKane2 (00:37)
it's like any other platform in that you want to use it in a way that serving the person that's being sent to so often when we're creating content, the biggest mistake that we make is we're designing it for ourselves instead of, for our audience. @BrendanKane2 (07:37)
We've just seen over time. It's just it's quality over quantity. It really is. And if you have that mindset, you'll ultimately get to success and to the answers. You're looking for much faster. @BrendanKane2 (11:37)
I've got to do it. I've got to grow up in my hands and experience it so I can figure out how it works. And then once I know how it works, then I can scale it. @BrendanKane2 (17:32)
Links Mentioned In This Episode:
Brendan Kane on LinkedIn
Brendan Kane on Twitter
One Million Followers
The Social Dilemma
Hook Point
Netflix
Joe Rogan
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io
View all episodes
By rasa.ioBrendan Kane is a highly acclaimed social media growth strategist and author who gained 1 million social media followers in less than 30 days . Today he discusses how he uses email for the growth of his own business.
Key Points from this Episode:
- Brendan talks about the two key factors to being successful with content on any platform.
- He describes that email is just like any other platform in that you want to use it in a way that serves the person that's being sent to and give them value.
- There is a big distinction between what people want and what people need. It is important to lead with what the customer wants to get them to what they need to create a larger impact.
- Brendan shares that we all fall into this trap of just constantly just doing the same thing over and over again, without really learning something from it. Quality vs quantity is the key.
- Email is part of the growth plan of Brendan's business and he views it as a way to stay connected, keep the conversation going after the initial purchase of his books, create lifetime value and maximize revenue.
- Brendan also shares his email process and how he uses A/B testing to drive open rates.
Tweetables:
Just grabbing attention. Isn't enough on its own. You have to have the story or the substance to back up the reason for grabbing that attention. @BrendanKane2 (00:37)
it's like any other platform in that you want to use it in a way that serving the person that's being sent to so often when we're creating content, the biggest mistake that we make is we're designing it for ourselves instead of, for our audience. @BrendanKane2 (07:37)
We've just seen over time. It's just it's quality over quantity. It really is. And if you have that mindset, you'll ultimately get to success and to the answers. You're looking for much faster. @BrendanKane2 (11:37)
I've got to do it. I've got to grow up in my hands and experience it so I can figure out how it works. And then once I know how it works, then I can scale it. @BrendanKane2 (17:32)
Links Mentioned In This Episode:
Brendan Kane on LinkedIn
Brendan Kane on Twitter
One Million Followers
The Social Dilemma
Hook Point
Netflix
Joe Rogan
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io