You undoubtedly deal with myths about your institution. From assumptions about student loans, tuition, and acceptance rates, your audience can easily take rumor as gospel, to the detriment of your admissions and marketing efforts. But how you are addressing those myths? In Wisconsin, one support foundation is dishing out facts and ice cream, one scoop at a time.

In this episode of the Hashtag Higher Ed Podcast, Tod Pritchard, Director of Media and Public Relations for the Wisconsin Foundation and Alumni Association, describes how his team came up with the idea of touring the state of Wisconsin in a refurbished 1957 International Harvester Metro van, the impact of their #getthescoop campaign for UW-Madison, and the surprising medium that’s helping them spread the word about this unique marketing campaign.