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Ep26: John Sanders on Google Ads for therapy practices and real conversion tracking
Google Ads for therapy practices can be a powerful growth lever when the fundamentals are in place, and you’re tracking what actually matters. In this episode of Your Group Practice, Dan King sits down with John Sanders, founder of RevKey, to break down what it really takes to make Google Ads work in mental health without getting misled by inflated metrics or “vanity conversions.”
John shares how he moved from dental marketing into the therapy space (inspired by his wife’s work as a psychologist) and why mental health practice owners often struggle with the business side of growth, especially in a post-COVID market where “build a website, and they’ll come” no longer holds up.
In this conversation, you’ll learn:
- Why a professional, conversion-ready website is often the bottleneck (and how to spot a “homebrew” site fast)
- The single best place to sanity-check performance: search terms (are you paying for clicks you don’t want?)
- What “real” conversion tracking should include (forms, scheduled consults, not just contact page visits)
- How to think about ROAS using lifetime value, not month-to-month anxiety
- Why admin speed matters: if your team responds in two days, your lead likely found someone yesterday
John also explains the unique constraints of marketing in mental health (no remarketing, ethical limitations around reviews) and why Google Ads can outperform SEO in terms of speed, while still requiring realistic expectations and solid backend operations.
Transform Your Group Practice
Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.
- Subscribe and listen to more episodes: https://yourgrouppractice.com/
- Want to be a guest? Reach out: [email protected]
About the Host
Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.
- LinkedIn: linkedin.com/in/danmking
- Website: firesidestrategic.com
View all episodes
By VevaMediaGoogle Ads for therapy practices can be a powerful growth lever when the fundamentals are in place, and you’re tracking what actually matters. In this episode of Your Group Practice, Dan King sits down with John Sanders, founder of RevKey, to break down what it really takes to make Google Ads work in mental health without getting misled by inflated metrics or “vanity conversions.”
John shares how he moved from dental marketing into the therapy space (inspired by his wife’s work as a psychologist) and why mental health practice owners often struggle with the business side of growth, especially in a post-COVID market where “build a website, and they’ll come” no longer holds up.
In this conversation, you’ll learn:
- Why a professional, conversion-ready website is often the bottleneck (and how to spot a “homebrew” site fast)
- The single best place to sanity-check performance: search terms (are you paying for clicks you don’t want?)
- What “real” conversion tracking should include (forms, scheduled consults, not just contact page visits)
- How to think about ROAS using lifetime value, not month-to-month anxiety
- Why admin speed matters: if your team responds in two days, your lead likely found someone yesterday
John also explains the unique constraints of marketing in mental health (no remarketing, ethical limitations around reviews) and why Google Ads can outperform SEO in terms of speed, while still requiring realistic expectations and solid backend operations.
Transform Your Group Practice
Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.
- Subscribe and listen to more episodes: https://yourgrouppractice.com/
- Want to be a guest? Reach out: [email protected]
About the Host
Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.
- LinkedIn: linkedin.com/in/danmking
- Website: firesidestrategic.com