This week Sean is joined by Joy Dean, Head of Addressable Attention, UK at Tobii. We start the conversation by discussing Joy's career journey in ad tech. She highlights the importance of understanding the market and building relationships with customers. Joy explains how Tobii uses eye tracking technology to collect data on attention and how this data can be used to optimize advertising campaigns. She emphasizes the need for high-quality data and continuous learning in the industry. Joy also shares advice for excelling in the ad tech field.

Joy's LI Profile: https://www.linkedin.com/in/thedigitaldean/