Shannon Keith, CEO of Sudara, speaks about her passion for social entrepreneurship and the journey towards creating her ethical apparel brand. Sudara is a company that aims to help minimize sex-trafficking in India by providing options for women who would typically have to sell their bodies for survival. Working through organizations that offer training and job placement for such at-risk women, the company enables them to have a life of their own choosing. Pursuing business opportunities and fair trade, Shannon hopes that one day there will be no need for a distinction between business and ethics.