Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”  

A few highlights we talk about are:

• How are strategic planning and branding are codependent on one another
• 5 simple principles to strategic planning
• The difference between revenue and profit
• The most effective approach for measuring daily operations and why it's critical
• The importance of your brand promise

You can learn more about Natasha Davis and her business at https://impactbrandingconsulting.org/ and https://www.linkedin.com/in/natashadavisvisionary/.

You can follow Impact Branding at https://www.facebook.com/impactbrandingconsulting/, https://www.instagram.com/impactbrandingconsulting/ and https://twitter.com/IMPCTBranding.

Learn tips from Natasha on YouTube https://www.youtube.com/channel/UCP4PZfF4Vn7QgSX6mQXUPhw.

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com/

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