What do a mousetrap, an E.T. bicycle and six hundred VHS tapes have in common? They're all part of how Funlab's Creative Director Keith thinks about building experiences people remember.
In this episode he pulls back the curtain on what it actually takes to build brands people fall in love with, from five hundred name options to a beach shoot at sunrise with Australian circus performers. Warm, funny and genuinely incapable of treating his work like work.