There are a couple of handfuls or fundamental, key, very important and irrefutable laws to marketing.

Good marketing means more customers and more business.

If you’re in business, or you want to start your own business.. Something you will quickly learn is that sales and customers don’t just magically appear, as much as we want them too.

If you were alive during Donald Trump's run for election, unfortunately, there was a 98% chance that you got daily updates about some of the crazy and ‘headline making’ things Donald Trump said, here are just a few of them:

He called Mexicans rapists (then said, some he assumes are good people).

I’m going to build a great, great wall, and Mexico is going to pay for it.

I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn’t lose voters.

These are just three of the hundred plus one liners that ran across even OUR TV and Internet screens in Australia, during Donald Trump’s election.

I’m not sharing my views here on US politics. I’m not saying I agree or share his beliefs, but I am saying that when someone says something really ‘out there’ like he did, and still wins the race and still becomes the elected President of the United States, you need to take a moment to think about that.

I go deep into this on Episode 26 of my Podcast. You can read it or listen to it here. It's my favorite episode so far, only because of the hidden secret that Trump used during his election to win votes. 

(Just like you could use it, to win customers).