Today it's Al's turn to take centre stage, as he explains:

What the hell 'unmarketing' is,

How you can use it with great effect in your marketing

A simple, but so-far effective trick to get better engagement on FB ads

Why he made up the word when there seems to be a perfectly good word already that describes it

Sold you yet? OK - there's some swearing too. 

See? Thought that would push you over the edge.