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(Ep.27)- Business strategy and the consumer journey in the luxury fashion market
We hear from Ambika Mamgain (MBA 2010) Strategic Programme Manager at YOOX Net A Porter, aka YNAP. Looking at the luxury fashion market and the user experience online, especially in the off-season marketplace. A global brand Ambika is based in London and talks about both brands, the user experience and the online and offline consumer journey, as well as being a working mother.
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By The Executive Director of the Cambridge MBA
4.3
66 ratings
We hear from Ambika Mamgain (MBA 2010) Strategic Programme Manager at YOOX Net A Porter, aka YNAP. Looking at the luxury fashion market and the user experience online, especially in the off-season marketplace. A global brand Ambika is based in London and talks about both brands, the user experience and the online and offline consumer journey, as well as being a working mother.