If you have been trying to find the secret sauce to a successful business, Richard and Lee have a story for you. They recently visited the Archie Rose Distillery in Sydney (a place that grew to be the biggest in the Southern Hemisphere in just ten years) and what they found wasn't just great whiskey.

They take you through how this business nailed the experience economy. It started with targeting two different types of customers at once and ended with Richard buying a premium bottle without even looking at the price tag.

It is a great look at why your Unique Selling Point (USP) is more important than your price list. If you get the story and the experience right, the competition stops mattering.

If you enjoy it, they'd love to hear from you!

Drop a comment on the episode - or get in touch via Instagram: @RichlyToldPodcast

This is a Podvan Media production.