Today on Churn.fm we have Jenny Campbell, Vice President of Customer Experience at DiscoverOrg.

In this episode, we discussed the functions of customer marketing inside a customer success team; three essential things that move the customer retention needle; and how to define your customer segments.

We also talked about DiscoverOrg's systematic approach when it comes to customer onboarding, how they continuously iterate the onboarding process, and how they measure the impact and effectiveness.

Jenny also shared unique insights on the challenges she faced when DiscoverOrg acquired and merged with their competitors, and how DiscoverOrg "eats their own dog food" by using their own product for sales, marketing, and customer success.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.