For most marketing professionals, producing an institutional podcast is something that has recently become a professional goal. Tim Cigelske is not like most marketing professionals.

On this episode of the Hashtag Higher Ed Podcast, Tim Cigelske shares the ins and outs of his years-long run of producing three podcasts for three distinct audiences at Marquette University. We chat about the various levels of planning and formality that encompass Marquette’s podcasts, why podcasting is ripe for experimentation, and Tim’s lost opportunity to team up with NBA superstar Dwayne Wade.