Planet B612

Ep.27 – Science Marketing with Dr. Elie Diner

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In this episode, I speak with Dr. Elie Diner, a former scientist turned marketer. He specializes in content marketing, SEO, and science communication. We end up talking a lot about how “marketing” is perceived in the science community, why SEO matters, and why storytelling is a crucial element in getting your brand or messaging out to more people.

  • Introduction (0:00:30)
  • Former scientist turned marketer (0:01:08)
  • Is “marketing” a dirty word in science? (0:02:01)
  • Dr. Diner’s work as a scientist (0:03:02)
  • When did he decide, “that’s it, I’m done”? (0:05:07)
  • Why go into Marketing? (0:06:30)
  • Cultural differences in scicomm (0:10:10)
  • “Science shouldn’t be marketed!” (0:11:38)
  • Writing in marketing (0:12:43)
  • What kind of clients does he work with? (0:16:51)
  • Communicating with the public (0:18:56)
  • Is there an organization that tackles science misinformation? (0:21:11)
  • The importance of storytelling (0:23:02)
  • How does Dr. Diner come up with a story? (0:25:39)
  • SEO and making a story enjoyable to read (0:28:12)
  • How to get people to find you on Google searches (0:29:17)
  • Doing SEO with a limited budget (0:32:00)
  • SEO long-tail keywords (0:34:34)
  • Knowing your target audience (0:38:11)
  • Clients who don’t follow professional advice(0:40:15)
  • Reinforcing authenticity within clients (0:43:38)
  • What makes Dr. Diner different from all of the other marketers? (0:45:20)
  • Workaholism (0:48:16)
  • A sense of play (0:50:18)
  • What are Dr. Diner’s dream marketing campaigns? (0:53:01)
  • The preference to work independently (0:54:37)

    • Visit Werd Lab: https://werdlab.com/

    Dr. Diner on LinkedIn: https://www.linkedin.com/in/eliediner/
    Follow Dr. Diner on Twitter: https://twitter.com/elie_diner
    As mentioned on the show, learn more about James Randi: https://en.wikipedia.org/wiki/James_Randi
    Visit Planet B612 on the web: http://planetb612.fm/
    Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm

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    Planet B612By Julie Laurin
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