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Ep27 The Key to Client Retention and Consistent Growth - Your Client Success System
Client retention is the unsung hero of business growth.
Imagine yourself walking the wrong way up an escalator. Every time you make a sale, you're taking a step up. But every time a client contract expires or a client stops working with you, you will start moving backward.
And if you're losing clients just as fast as you're making those sales, you will either remain standing in the same place or keep moving backward.
In business, your goal is to retain more clients. Because when you do, you can grow more easily and be more profitable.
Can you imagine your business retaining clients so well that they stay with you and continue to pay for your services? All you have to do is make one or two sales a year, and you grow by about $100,000. That is the power of client retention.
Client retention, however, is not a guarantee of $100,000 a year. I'm trying to tell you that there is so much opportunity in client retention, making your sales and marketing much more effortless.
This is why a client success system is essential to have. It is the perfect solution for successful client retention.
As you grow, you cannot provide service to every single client, plus do the marketing and the sales of your business. You may think you can do it, but you don't have the time.
The client success system's goal is to enable your business to grow past you so you can reclaim your time and at the same time, guarantee your clients the results that they have been promised.
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By Craig SeverinsenClient retention is the unsung hero of business growth.
Imagine yourself walking the wrong way up an escalator. Every time you make a sale, you're taking a step up. But every time a client contract expires or a client stops working with you, you will start moving backward.
And if you're losing clients just as fast as you're making those sales, you will either remain standing in the same place or keep moving backward.
In business, your goal is to retain more clients. Because when you do, you can grow more easily and be more profitable.
Can you imagine your business retaining clients so well that they stay with you and continue to pay for your services? All you have to do is make one or two sales a year, and you grow by about $100,000. That is the power of client retention.
Client retention, however, is not a guarantee of $100,000 a year. I'm trying to tell you that there is so much opportunity in client retention, making your sales and marketing much more effortless.
This is why a client success system is essential to have. It is the perfect solution for successful client retention.
As you grow, you cannot provide service to every single client, plus do the marketing and the sales of your business. You may think you can do it, but you don't have the time.
The client success system's goal is to enable your business to grow past you so you can reclaim your time and at the same time, guarantee your clients the results that they have been promised.