TechTables

Ep.27 The StoryBrand Framework: How Design Thinking Powers Data Science with Bill Schmarzo, ex-Chief Innovation Officer at Hitachi Vantara

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Podcast Topics
  • The StoryBrand Framework in the context of data science
  • Design thinking in data science
  • How to value data as a corporate asset (Current GAAP accounting standards do not permit data (intangible assets) to be capitalized on the balance sheet).
  • Chipotle use case - improving same-store sales using data and analytics
  • We’ll talk about the MMMM of Digital transformation
  • Everything Bill learned about management he learned coaching little league baseball.
    • ...more
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    TechTablesBy Joe Toste