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EP27: Why Do You Hate Your Clients?
"You have to commit to yourself that you'll only work with clients you love."
Janet Clark (19:01-19:07)
When I started The Freedom Shift, I quickly grew it into a six-figure business. But I actually created a job from hell. Not only were the clients a wrong fit for me, but the services I had offered to do for them weren't aligned with what I enjoyed or am good at.
I delivered the services I promised to those clients and went back to square one. I hired a mentor to figure out what happened. I've had fewer bad clients since then, and I now know how to make sure it doesn't happen again.
Three Reasons Why We End Up With Clients We Hate
Reason #1: Not Having a Clearly Defined Set of Deliverables
People hear what they want to hear, and clients sometimes misinterpret what we promise. For example, let's say we have a 90-day program and our client doesn't get the result in that timeframe that they expect. Does that mean that we failed to deliver, or did the client fail to implement the program? What happens if the client doesn't follow the process and complains because they didn't get the results they expected?
The solution to this common problem is to create a roadmap for clients where you define deliverables that are tangible and easy for the client to see. We implement a checklist clients can use to measure their progress throughout the program. It keeps them motivated and engaged because they see the progress they make.
"You need to have milestones and written expectations of what success looks like for your clients in your program." - Janet Clark (8:50-8:59)
Reason # 2: Not Charging Enough
Coaches and consultants often sell their programs below their real value in order to establish a reputation and get some customer success stories. But in the process, we attract lower-level clients. Too many coaches don't rise out of this stage quickly enough. Once you've received testimonials and have satisfied clients, change your rates to match the value you provide and attract higher-level clients.
"When you have a client who's willing to invest at a higher level in their professional and personal growth, they're going to be much easier for you to work with." - Janet Clark (14:30-14:42)
Reason #3: Not Working with the Right Clients
Commit to only working with clients you love. Get clear on who the ideal client is for you. You started your business to help those people you love to work with. This raises everyone's level of joy, freedom, and success. Clients get amazing results and you get great feedback that helps you build your business. Addressing the three reasons why you might hate your clients helps you create new relationships with the clients you attract. You'll finally love your business and your clients.
How to Get Involved
If you're ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.
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By Janet Clark"You have to commit to yourself that you'll only work with clients you love."
Janet Clark (19:01-19:07)
When I started The Freedom Shift, I quickly grew it into a six-figure business. But I actually created a job from hell. Not only were the clients a wrong fit for me, but the services I had offered to do for them weren't aligned with what I enjoyed or am good at.
I delivered the services I promised to those clients and went back to square one. I hired a mentor to figure out what happened. I've had fewer bad clients since then, and I now know how to make sure it doesn't happen again.
Three Reasons Why We End Up With Clients We Hate
Reason #1: Not Having a Clearly Defined Set of Deliverables
People hear what they want to hear, and clients sometimes misinterpret what we promise. For example, let's say we have a 90-day program and our client doesn't get the result in that timeframe that they expect. Does that mean that we failed to deliver, or did the client fail to implement the program? What happens if the client doesn't follow the process and complains because they didn't get the results they expected?
The solution to this common problem is to create a roadmap for clients where you define deliverables that are tangible and easy for the client to see. We implement a checklist clients can use to measure their progress throughout the program. It keeps them motivated and engaged because they see the progress they make.
"You need to have milestones and written expectations of what success looks like for your clients in your program." - Janet Clark (8:50-8:59)
Reason # 2: Not Charging Enough
Coaches and consultants often sell their programs below their real value in order to establish a reputation and get some customer success stories. But in the process, we attract lower-level clients. Too many coaches don't rise out of this stage quickly enough. Once you've received testimonials and have satisfied clients, change your rates to match the value you provide and attract higher-level clients.
"When you have a client who's willing to invest at a higher level in their professional and personal growth, they're going to be much easier for you to work with." - Janet Clark (14:30-14:42)
Reason #3: Not Working with the Right Clients
Commit to only working with clients you love. Get clear on who the ideal client is for you. You started your business to help those people you love to work with. This raises everyone's level of joy, freedom, and success. Clients get amazing results and you get great feedback that helps you build your business. Addressing the three reasons why you might hate your clients helps you create new relationships with the clients you attract. You'll finally love your business and your clients.
How to Get Involved
If you're ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.