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Ep#279 Liana Zavo: The How & Why You Should Focus on Creating Credibility, Reputation and Visibility
Liana Zavo is the CEO and founder of ZavoMedia PR Group, based in New York City. She specializes in digital storytelling and personal brand development, helping professionals, entrepreneurs, and social impact brands establish themselves as authorities in their niche. Liana's expertise in PR and branding allows her to develop a solid online reputation for her clients that builds trust with their customers. Her talented team helps clients with press campaigns, brand and content strategies, and social media presence to attract the necessary target market and close more deals. Liana has over ten years of experience in digital storytelling and PR and has spoken at summits and conferences.
She also hosts the What Makes A Woman podcast, which aims to inspire female entrepreneurs by spotlighting C-level executive women and men who share tips on running multimillion-dollar businesses.
Liana graduated from New York University, earning her Bachelor's degree in Communications.
Ways to Connect with Liana:
Email: [email protected]
Website: https://www.zavomediapr.com/
Twitter: https://twitter.com/zavoliana
Pinterest: https://www.pinterest.com/lianazavo/
Youtube: https://www.youtube.com/@lianazavo9486
Facebook: https://www.facebook.com/zavomediagroup/
Instagram: https://www.instagram.com/zavomediapr/?hl=en
Personal Linkedin: https://www.linkedin.com/in/lianazavoprpro/
Company Linkedin: https://www.linkedin.com/company/zavomedia/
I highly suggest you watch this entire exchange between Hannah Rose and ⭐️ Todd Westra
Full Show Notes 👉 https://episodes.thegaspodcast.com/b/Liana-Zavo
What’s in this podcast episode?
00:00 Intro
03:05 Who is our guest, and what is her business
03:54 What ZavoMedia do for their client
05:12 Why is it essential to build a healthy reputation online
08:03 Why is it important to let your client avatar know you exist to help them
09:12 Her favorite part of growing and scaling her business
10:55 The benefits she got when she got out of her comfort zone and started connecting and reaching out to people
13:12 The most challenging thing she had to face as she grew the business
15:32 The advice she can give to all entrepreneurs struggling to let go of things they like to have control of
17:30 Her past experiences when applying for a job being a college dropout
20:17 People that inspire her and the reason why she is what she is today
22:42 One thing she wishes someone had told her sooner as she grows and scales her business
24:07 Where to find and connect with Liana and to know more about her business
#GASpodcast #WithMoku #Toddwestra #LianaZavo #ZavoMediaPRGroup #businessgrowth #businessscaling #marketing #sales #product
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By Todd WestraLiana Zavo is the CEO and founder of ZavoMedia PR Group, based in New York City. She specializes in digital storytelling and personal brand development, helping professionals, entrepreneurs, and social impact brands establish themselves as authorities in their niche. Liana's expertise in PR and branding allows her to develop a solid online reputation for her clients that builds trust with their customers. Her talented team helps clients with press campaigns, brand and content strategies, and social media presence to attract the necessary target market and close more deals. Liana has over ten years of experience in digital storytelling and PR and has spoken at summits and conferences.
She also hosts the What Makes A Woman podcast, which aims to inspire female entrepreneurs by spotlighting C-level executive women and men who share tips on running multimillion-dollar businesses.
Liana graduated from New York University, earning her Bachelor's degree in Communications.
Ways to Connect with Liana:
Email: [email protected]
Website: https://www.zavomediapr.com/
Twitter: https://twitter.com/zavoliana
Pinterest: https://www.pinterest.com/lianazavo/
Youtube: https://www.youtube.com/@lianazavo9486
Facebook: https://www.facebook.com/zavomediagroup/
Instagram: https://www.instagram.com/zavomediapr/?hl=en
Personal Linkedin: https://www.linkedin.com/in/lianazavoprpro/
Company Linkedin: https://www.linkedin.com/company/zavomedia/
I highly suggest you watch this entire exchange between Hannah Rose and ⭐️ Todd Westra
Full Show Notes 👉 https://episodes.thegaspodcast.com/b/Liana-Zavo
What’s in this podcast episode?
00:00 Intro
03:05 Who is our guest, and what is her business
03:54 What ZavoMedia do for their client
05:12 Why is it essential to build a healthy reputation online
08:03 Why is it important to let your client avatar know you exist to help them
09:12 Her favorite part of growing and scaling her business
10:55 The benefits she got when she got out of her comfort zone and started connecting and reaching out to people
13:12 The most challenging thing she had to face as she grew the business
15:32 The advice she can give to all entrepreneurs struggling to let go of things they like to have control of
17:30 Her past experiences when applying for a job being a college dropout
20:17 People that inspire her and the reason why she is what she is today
22:42 One thing she wishes someone had told her sooner as she grows and scales her business
24:07 Where to find and connect with Liana and to know more about her business
#GASpodcast #WithMoku #Toddwestra #LianaZavo #ZavoMediaPRGroup #businessgrowth #businessscaling #marketing #sales #product