The Livelihood Podcast

EP#28 - Amazon FBA Product Research - there's a good reason why finding good products is hard! What are the key metrics to be aware of before committing to selling the product yourself?

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This episode we do a deep dive on Amazon FBA product research, which is the most important first step into selling on Amazon. Becoming good at this is the difference between being a million dollar business and failing.

Product research is about finding a profitable product, with a low supply and high demand; and we take you through the steps to do it properly.

  1. When you are doing product research, you aren’t necessarily looking for a product, you are actually looking for keywords and niches.
  2. Don’t just use JungleScout or Helium10 product research tools. If you are using them and finding products there, so is everyone else. 
  3. Use the product research tool for a different country than the one you intend to use. This gives you product ideas, that you can begin to explore further.
  4. Use other ways of finding products
    1. Start typing words into the top of Amazon to see what comes up
    2. Use websites like kickstarter, exploding topics to see if there is anything hot right now
    3. Look at the top selling products, lightning deals, and other feature pages on Amazon.
  5. Use the JS or H10 extension to look at the sales, competition, reviews and ratings. Remove any 
  6. I rank according to three things:
    1. Search volume
    2. Average price
    3. Review count
    4. Average reviews
    5. Top 3 revenues
    6. Sprinkle - is it brandable or is there an opportunity to improve the product. 
  7. Is the product good. Would you be proud to sell it?


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The Livelihood PodcastBy Entrepreneur Luke Emery & Product Designer Alex Peet