We talk with Gideon, founder of the Pixxis agency, which creates brand identities for global brands. We discuss branding and brand strategy, as well as why it is crucial to have the right one in place. Gideon shares how he assists his clients in developing a successful brand strategy, as well as who can benefit from Pixxis’ services. We talk about the challenges that Gideon faces while working in Nigeria and how he overcomes them. Gideon explains why he chose an international .com extension over a local one for his agency domain name.