The data-driven world keeps evolving. The volume of data keeps increasing. “Every year, there's just more and more data that's available.” What businesses need to understand is that the key to delivering value to customers is through high-quality data. In this episode of the Datavana podcast, Jeff Coveney and host John Kosturos, discuss the importance of high-quality data, data normalization, and effective data processing.

Currently a CMO at Digital Pi, Jeff oversees the marketing department and ensures the company's message is spread consistently across all channels. Jeff started his career in product management, where data played an important role. He then went on to explore marketing automation and learned how to leverage data through automation.

Jeff explains, "You're not going to get a great customer experience if you don't have the underlying data to be able to segment properly and send the right messages to the right people at the right time." Tune in to find out how you can leverage data to maximize your marketing strategies.