What makes a successful Facebook campaign? The answer might surprise you. Tap into the insights of one of digital media's leading experts in my recent podcast with Molly Pittman.

Molly and I discuss how listeners can gain an understanding about how paid traffic works and what they must do to optimize their paid Facebook campaigns. Listen to this episode to get answers to these questions and more:

• What are common myths associated with paid media?
• What are the key elements of the perfect ad?
• How does Molly audit ad campaigns?
• What's winning on Facebook now?
• What should you do if you are on the fence about Facebook ads?