This week Sean is joined by Stu Colman, Senior Director, European Identity at The Trade Desk.

Stu discusses his career journey in ad tech and the importance of identity in advertising. He explains that identity is the ability to understand a consumer and connect with them across different channels. He introduces the EUID solution from Trade Desk, which uses email addresses as durable identifiers to create a stable foundation for understanding consumers. He emphasizes the value exchange between publishers and consumers, highlighting the need to explain the benefits of providing email addresses. Building trust with consumers involves giving them choices and respecting their decisions. The conversation covers topics such as privacy, cross-device identity solutions, neurodiversity, and fostering an inclusive workplace. Stu emphasizes the importance of giving people choice and trust in privacy matters. He also discusses the need to adapt solutions to different cultural approaches and regional nuances. In terms of cross-device identity, he highlights the value of seamless experiences and personalized advertising. Stu predicts a future with a thriving open web alongside walled garden environments. He shares his personal journey of discovering his ADHD and emphasizes the importance of understanding and accepting oneself. The conversation concludes with a discussion on fostering an inclusive workplace and advice for excelling in the industry.