Adobe has a fascinating new product in LLM Optimizer, which promises to address a whole new category of use-case in optimizing for LLM searches or "GEO - Generative Engine Optimization" as marketing likes to call it. The real questions though: does it work? Do you need it? We put LLM Optimizer to the test on our own site with some interesting experiments, to see if it might help with problems faced by usual AEM & Edge Delivery Services implementations. Arbory Digital's Hank Thobe is joined by EDS Developer and Designer Extraordinaire Frank Townsend, as well as 2X AEM Champion Tad Reeves to discuss whether or not you should be giving Adobe LLMO a serious look.