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EP28: Why your business will never be successful without a bullet proof brand with Imogen Pickering
What is a brand? Does anyone REALLY know? Could you actually define what it is?
Understanding what a brand Vs. a business is, is definitely something I have struggled with myself. But luckily for this weeks episode, we have the brand strategy queen herself, Imogen Pickering (owner of @sisterbrandltd), to give us a full masterclass on exactly what a brand is and why our business can never be successful without a bulletproof one.
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By Georgia AldridgeWhat is a brand? Does anyone REALLY know? Could you actually define what it is?
Understanding what a brand Vs. a business is, is definitely something I have struggled with myself. But luckily for this weeks episode, we have the brand strategy queen herself, Imogen Pickering (owner of @sisterbrandltd), to give us a full masterclass on exactly what a brand is and why our business can never be successful without a bulletproof one.