The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Wicked Reports

PlusThis

Zapier Facebook Lead Ads Integrations

Apple App Tracking Transparency 

How Apple’s iOS 14 Release May Affect Your Ads | Facebook

App Store User Privacy and Data Use

Apple Facebook Tracking Notification

Follow The Money: How Marketing Attribution Gives You a Strategic Edge

1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?

What is an API?

Are you prepared for iOS14? Quiz

Wicked Reports Website

Free Masterclass: Ad Attribution and ROAS Optimization

Wicked Reports 3 Minute Demo

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

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Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT