Amit Deri is the executive director of Reservists On Duty, a non-profit organization dedicated to fighting BDS.  Reservists on Duty (RoD) was founded in 2015 by young Israelis who felt a duty and a responsibility to share their Israeli story with the world, especially with young people and students. 

Besides on the fronts of our borders and against terrorism, the State of Israel and the Jewish people are fighting on another front: that of the struggle against the delegitimization of Israel and new versions of antisemitism, including fighting for the international public's opinion. This front has no physical borders. It is to be found everywhere in public life, in academia, in the media, and on social media. When it comes to this important front, which requires skilled and dedicated activists and speakers, we find ourselves dramatically outnumbered.

After 10 years in the IDF, Amit was discharged with the rank of major and since 2011, has been working in entrepreneurship and management, and is involved in social-educational activity, particularly for the youth. Amit studied civil engineering at the Technion and holds a bachelor's degree in political science from the University of Haifa.