In this episode, I'm talking with Mike Norris from Designated Drinks in London, Ontario.

We're talking about his non-alcoholic beer store, moving from a garage and living room to a warehouse, making the switch over to non-alc beers, educating others using his own story, leaving the 9-5 to be a full-time entrepreneur and of course - LOT OF BEER!

BEERS:

Free "Dented Beer"

Partake

Harmon's Jack Pine

One for the Road Proceed with Caution

Sober Carpenter IPA (Green Can)

Sober Carpenter Organic Session IPA

BSA Smooth IPA

Athletic Brewing

Philips Iota Hazy IPA

*Shoutout to Northyards Cider in Salmon Arm, BC.

IPYay! by Perth Brewery

Free Spirit Brewing Company

PODCAST: Lex Fridman

Tune in next week when I'm speaking with Paul Doornbos from Thornbusch Landscaping in Lansdowne, ON.

Season 1 is proudly sponsored by EXT.TECH

Visit them on Instagram (@ext.tech_inc) or online here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/dgs09⁠