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EP29: Stefan von Imhof - Email Newsletters As an Alternative Asset
Stefan von Imhof is the head of product at Flippa.com. He launched a successful, niche, email newsletter on the Substack platform. Stefan has a really cool way of looking at his email newsletter business and creating opportunities for both audience members and sponsors alike.
Key Points From This Episode:
- Stefan likens his Alternative Assets newsletter to a market fit due to its immediate success.
- His big "aha" moment came to him when people began asking about sponsorships and that took on a life of its own.
- Alternative Assets came together because Stefan was interested in digital assets and the fact that we are now able to do amazing things with our cash because of new technology platforms.
- Stefan shares about both his free and paid newsletters. He has created a model of sponsorship from a few pieces of data, including subscribers, clicks, open rates, growth rates, etc to formulate sponsorship sheets.
- He shares a lot about the actual value of newsletters and how to use those values to determine if a paid package is an option for you.
Tweetables:
It's not just digital assets that I'm interested in, I'm interested in, in the wide world of opportunity that we all have thanks to technology to basically do really cool things with our cash. @Stefanvonimhof (04:15)
Stefan von Imhof: (05:41)
I also just happen to think that digital assets provide the absolute best alternative investment opportunity for sure. Right.? And I think that drumbeat is definitely getting louder. @Stefanvonimhof (05:41)
It also has a really interesting kind of psychological effect, because thinking about it like the sooner you book, the sooner you lock in prices, the less chance they have of like going up even more later.@Stefanvonimhof (12:26)
The big dividing line is if you're really, truly monetizing it or not. Newsletters that are earning revenue through sponsorships or paid packages or a combination thereof are going to be valued a lot more. @Stefanvonimhof (14:14)
Links Mentioned In This Episode:
Stefan von Imhof on Twitter
Stefan von Imhof on LinkedIn
Alternative Assets
Morning Brew
Flippa.com
Substack
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io
View all episodes
By rasa.ioStefan von Imhof is the head of product at Flippa.com. He launched a successful, niche, email newsletter on the Substack platform. Stefan has a really cool way of looking at his email newsletter business and creating opportunities for both audience members and sponsors alike.
Key Points From This Episode:
- Stefan likens his Alternative Assets newsletter to a market fit due to its immediate success.
- His big "aha" moment came to him when people began asking about sponsorships and that took on a life of its own.
- Alternative Assets came together because Stefan was interested in digital assets and the fact that we are now able to do amazing things with our cash because of new technology platforms.
- Stefan shares about both his free and paid newsletters. He has created a model of sponsorship from a few pieces of data, including subscribers, clicks, open rates, growth rates, etc to formulate sponsorship sheets.
- He shares a lot about the actual value of newsletters and how to use those values to determine if a paid package is an option for you.
Tweetables:
It's not just digital assets that I'm interested in, I'm interested in, in the wide world of opportunity that we all have thanks to technology to basically do really cool things with our cash. @Stefanvonimhof (04:15)
Stefan von Imhof: (05:41)
I also just happen to think that digital assets provide the absolute best alternative investment opportunity for sure. Right.? And I think that drumbeat is definitely getting louder. @Stefanvonimhof (05:41)
It also has a really interesting kind of psychological effect, because thinking about it like the sooner you book, the sooner you lock in prices, the less chance they have of like going up even more later.@Stefanvonimhof (12:26)
The big dividing line is if you're really, truly monetizing it or not. Newsletters that are earning revenue through sponsorships or paid packages or a combination thereof are going to be valued a lot more. @Stefanvonimhof (14:14)
Links Mentioned In This Episode:
Stefan von Imhof on Twitter
Stefan von Imhof on LinkedIn
Alternative Assets
Morning Brew
Flippa.com
Substack
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io