Affiliate marketing offers huge potential for marketing in ecommerce, but it is often underutilized or mismanaged. So to show us how we can build more effective affiliate programs, Paul Drecksler is going to walk us through 9 common mistakes brands make and how we can do better.

This episode goes in-depth to cover almost every aspect of managing affiliates, and even better, Paul offers real examples to see how things play out in the real world.

Paul also has a fantastic newsletter, Shopifreaks, that covers all the news in and around ecommerce and tech. If you want to keep up to date on the ecommerce world, sign up. It is highly informative, and it is free! Get it in your inbox every Monday. Sign up here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit heroesofecommerce.substack.com