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This week, I had an extremely insightful and in-depth chat with Tom Bangay, the Director of Content at the Series A stage contract automation startup for lawyers, Juro.

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We got to the heart of some of the biggest conversation going on in the marketing world right now: brand vs lead gen; gated vs ungated; inbound vs outbound.

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But the main topic of this week's podcast is Tom's extraordinarily successful ebook building strategy.

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Using the techniques in the playbook we're about to discuss, Tom and his team consistently get over 1,000 organic downloads on their eBooks.

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You'll learn:

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• How to get influential people from top brands to contribute to your content (even if you've got no brand yourself)

• How to design content that people want to read

• How to decide what to write about: should it be product related or designed for persona fit?

• How to decide WHO should contribute to your eBook

• The secret sauce for getting so many downloads

• So, you've got 1,000 downloads. We also go through what to do with all those contact details to get REVENUE!

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