Things are getting a bit cooler this week with Bill Cremin, founder of Cool Running Events, who specialises in pop up events - some on the level of extreme & others on the verge of terrifying! Bill - a self confessed fan of adrenaline sports & extreme events talks to Stephen about how he built the brand that expands from Cork on Ice to his ties with The Nightmare Realm & we get a glimpse into his new plans on the horizon to create Ireland's longest zip-line.

But the business & brand has had some obstacles along the way, with soaring insurance rates, Bill says the future of Irish activities & tourism is at stake & some businesses will take a final blow if issues are not solved now!

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