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EP3: Faking Authenticity
“Authenticity... will always serve you and your clients far better than trying to put on a show.” - Peter
This week on the Scaling Transformation podcast, we’re talking about authenticity, and the effect fake authenticity can have on your business. Being in the transformation economy, we are inundated with the “success” of coaches and consultants on social media. However, we have seen firsthand that the guy standing in front of his Lamborghini isn’t necessarily making record-breaking sales. Our scope of others in our field is very two-dimensional. Rarely do we ever see them in person, we just catch glimpses of their ads and flashy pictures.
”We all compare our insides to everybody’s outsides… the reality is everybody has their inadequacies and imposter thoughts.” - Tony
The truth is, when you try to fake authenticity, you don’t really fool anyone. A lot of people are trying to “fake it till they make it,” but the energy that you give off to clients sends a message to your potential clients. Developing trust is a crucial part of the success in the transformation economy, and people can’t trust someone they don’t know.
“The number one thing that you can do to sabotage yourself is to not believe that something you’re doing is going to work” - Peter
So, how do we develop confidence in our business, and have the ability to innovate and continually grow our business? At the heart of this economy is the belief that transformation is possible. Authenticity is the doorway to get to that transformation. The success in your business needs to develop from the inside out. The only thing required to be an expert to your clients is to be one step ahead. Just one. Listen in to learn more about authenticity, the ways we fake authenticity, and the importance of belief that facilitates your clients’ trust.
“It doesn’t matter how many results you have, we all still have some of those inadequacies at times... It’s refreshing when I've worked with mentors who have been totally authentic about where they’re at and the struggles they’ve had... and the lessons they have learned from that experience. That’s more valuable than putting forth a message that everything is perfect.” - Peter
Some Topics we talk about in this episode:
- Introduction - 0:38
- What is Inauthenticity? - 2:42
- What is the Drive for Fake Authenticity - 7:57
- How Does Fake Authenticity Affect Sales Calls - 13:55
- Authenticity, Belief, and Vulnerability - 19:05
- How This Podcast is an Example of Authenticity - 34:48
- Wrap-up and Takeaways - 40:30
How to get involved
- Join the conversation on our Facebook group, Scaling Transformation.
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
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By Tony Banta and Peter Frumenti“Authenticity... will always serve you and your clients far better than trying to put on a show.” - Peter
This week on the Scaling Transformation podcast, we’re talking about authenticity, and the effect fake authenticity can have on your business. Being in the transformation economy, we are inundated with the “success” of coaches and consultants on social media. However, we have seen firsthand that the guy standing in front of his Lamborghini isn’t necessarily making record-breaking sales. Our scope of others in our field is very two-dimensional. Rarely do we ever see them in person, we just catch glimpses of their ads and flashy pictures.
”We all compare our insides to everybody’s outsides… the reality is everybody has their inadequacies and imposter thoughts.” - Tony
The truth is, when you try to fake authenticity, you don’t really fool anyone. A lot of people are trying to “fake it till they make it,” but the energy that you give off to clients sends a message to your potential clients. Developing trust is a crucial part of the success in the transformation economy, and people can’t trust someone they don’t know.
“The number one thing that you can do to sabotage yourself is to not believe that something you’re doing is going to work” - Peter
So, how do we develop confidence in our business, and have the ability to innovate and continually grow our business? At the heart of this economy is the belief that transformation is possible. Authenticity is the doorway to get to that transformation. The success in your business needs to develop from the inside out. The only thing required to be an expert to your clients is to be one step ahead. Just one. Listen in to learn more about authenticity, the ways we fake authenticity, and the importance of belief that facilitates your clients’ trust.
“It doesn’t matter how many results you have, we all still have some of those inadequacies at times... It’s refreshing when I've worked with mentors who have been totally authentic about where they’re at and the struggles they’ve had... and the lessons they have learned from that experience. That’s more valuable than putting forth a message that everything is perfect.” - Peter
Some Topics we talk about in this episode:
- Introduction - 0:38
- What is Inauthenticity? - 2:42
- What is the Drive for Fake Authenticity - 7:57
- How Does Fake Authenticity Affect Sales Calls - 13:55
- Authenticity, Belief, and Vulnerability - 19:05
- How This Podcast is an Example of Authenticity - 34:48
- Wrap-up and Takeaways - 40:30
How to get involved
- Join the conversation on our Facebook group, Scaling Transformation.
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!