Fifth Chrome Business Insights

Ep.3 - In conversation with Eduardo Gomez Ruiz, Expert on UX Research

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This is an interview with Eduardo Gomez Ruiz on user experience or UX.   

This specific episode is based on UX can be used to create a defining competitive edge in today's digital age. Based on Eduardo's experience in Uber and other organizations, he talks about various aspects that organizations need to keep in mind while embarking on their own journeys.   

Eduardo's answers provide unique insights. He talks about using  

  • an RFC (Request for Comment) instead of ROI (Return on Investment) model,  
  • being aware of breaking the glass  
  • using Agile principles while approaching UX 
  • and how to build a collaborative team to create meaningful experiments.  

    • The interview is about 50 minutes filled with valuable information.  

    This interview is part of a series run by Fifth Chrome, a firm that advises businesses to reinvent themselves through digital innovation and get exceptional growth. This specific series is to help and create a massive awareness of the power of digital innovation and how it can help businesses across the globe.   

    The host of the interview is Anirvan Sen, CEO - Fifth Chrome  

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    Eduardo Gomez Ruiz: https://www.linkedin.com/in/eduardogomezruiz/ 

    He mentions about Value-driver analysis or value-driver tree The software mentioned for collaboration is miro.com (https://miro.com/app/dashboard/) and VR app mentioned is spatial.io

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    Fifth Chrome Business InsightsBy Anirvan Sen
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