B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.

Ep3: Is B2B the Hot Place to Be?

Welcome to Unicorny, a podcast about business, strategy, innovating and commercial marketing.

We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.

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Welcome to Unicorny, a podcast about business, strategy, innovating and commercial marketing. We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.

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Ep3: Is B2B the Hot Place to Be?

Ep3: Is B2B the Hot Place to Be?