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What problems are we solving for our customer? How are you making your customer’s life better by them buying your product or service? Good messaging is specific and concrete, addresses a well-defined problem and identifies the solution.
By Kevin Dees, Jeff CarverWhat problems are we solving for our customer? How are you making your customer’s life better by them buying your product or service? Good messaging is specific and concrete, addresses a well-defined problem and identifies the solution.