As the Community Strategist at Digital Marketer, Suzi Nelson knows that community can become a self sustaining advertisement for your business's products. Her advice from this week’s episode to community managers is simple. Stop making community about direct sales and start making it about emotional relationships.

Suzi explains the 2 strategies of starting a new community from nothing, why long-term growth is essential to community success, how to ensure a community remains positive and valuable, and she even shares her own community horror story.

IN THIS EPISODE YOU’LL LEARN:

• Create your own self sustained community for your business
• 2 strategies to grow your community once you get it going
• The challenges of weighing the need of 1 individual against the needs of the whole community
• Foster an emotional relationship and you will get a value that can’t be replicated